HOW MUCH?
The NESS — Customer Cost Analyzer
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Step 1 of 7
Your Information
Step 01 — Who You Are
Your Information
Tell us about yourself so we can personalise this analysis.
First Name
Title
Company Name
Address
City
State
Zip
Daytime Phone
Email Address
Contact Person
If different from you
Step 02 — Business Performance
Your Numbers
How did your business perform this year with new customers?
New Customers This Year
Brand-new customers you acquired in the last 12 months
Gross Sales from New Customers
Total revenue generated by those new customers only
$
Your Hourly Value (Owner)
What it would cost to hire someone to replace you on the open market
$
Spouse / Family Member Hourly
If a family business — their replacement cost on the open market
$
Step 03 — Sales Conversion
Your Sales Process
How long does it take to close a new customer, and what's it worth?
Average Value of First Sale
Typical dollar amount of a customer's very first transaction with you
$
Average Hours to Close a Sale
Total time from first contact to signed job or paid invoice
New Customers You Close Per Week
How many new customers do you typically win each week?
Leads That Became Customers (%)
Of everyone who called or inquired, how many actually converted?
Step 04 — Advertising & Marketing
Marketing Spend
Enter what you spend per channel. Weekly, monthly, or annual — whichever matches your billing.
ChannelWeeklyMonthlyAnnual
Totals
$0
$0
$0
Annual Lead Generation Cost
$0
(Weekly × 52) + (Monthly × 12) + Annual
Step 05 — Time is Money
Your Time Investment
Hours per week you and your team spend on getting new customers. Include everyone involved.
ActivityHrs / Week
Total Hours / Week
0
Annual Time Cost
$0
Weekly Sales Value
$0
Step 06 — The Hidden Costs
Other Business Costs
Beyond ads — phone bills, dues, training, fuel, entertainment. Real money that supports getting new customers.
CategoryWeeklyMonthlyAnnual
Totals
$0
$0
$0
Annual Hidden Cost Total
$0
(Weekly × 52) + (Monthly × 12) + Annual
Step 07 — Your Analysis
Results
Here is what a new customer truly costs your business in time and money.
Cost Per New Customer
$0
Complete the form to see your result
Total Annual Spend
$0
Avg First Sale
$0
Lead Generation$0
Time Cost (Owner / Staff)$0
Direct Sales Cost$0
Hidden / Other Costs$0
Real Annual Marketing Expense$0

Ready to reduce your cost per customer? The NESS membership marketing plan brings new customers to you — before they call the insurance company.

Ron @ 1-800-828-4780
The NESS — Network of Emergency & Specialty Services
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